I conceptualized the print material for my team in this group project that we did for the Niagara branch of the Canadian Mental Health Association. CMHA asked us to create a new campaign tagline and design system that highlighted their Counseling and Crisis Team services.

Along with our tagline "Same-Day Services Save Lives", I designed four separate, but cohesive print pieces: the Annual Appeal letter sent to donors, the envelope, a tri-fold brochure, and a poster. Assets like the tagline, the overview of CMHA's services, and the QR code in the light green frame, were all incorporated into most of the collateral to tie back to CMHA and amplify their message across physical mediums, so that they can promote it in their offices or at events. Once our work was finalized, we were able to present it to a representative from CMHA Niagara. Overall, I found this project incredibly beneficial in teaching me how to practice explaining and justifying my ideas, not only to my team, but to the client we were working for.